Publishing forum-108
On the morning of April 18, Lecture 11 of the 108th Publishing Forum and special lecture series on epidemic situation and publishing hosted by school of information management and Publishing Research Institute of Nanjing University was held on Tencent conference platform. Tu FA, director of Human Resources Department of Phoenix publishing media group and part-time tutor of master of publishing of Nanjing University, was invited to make a report entitled "Discussion on the construction of talent team in publishing enterprises". The lecture was presided over by Professor Zhang Zhiqiang, executive vice president of Nanjing University Publishing Research Institute and vice chairman of the National Graduate Education Steering Committee for publishing degree. The online platform and station B of CNKI are broadcast synchronously, and teachers and students of publishing major of Nanjing University, teachers and students of publishing major of other universities and relevant publishing practitioners listen to them.
Professor Zhang Zhiqiang pointed out that the construction of publishing enterprises' talent team, the growth of publishing talents and the employment of publishing talents are topics of great concern. As the first publishing enterprise of "double billion" in China, Phoenix publishing media group is still the leader of Chinese publishing enterprises. I believe that director Tu's report will bring enlightenment.
In the lecture, Tu FA, director of publishing industry, elaborated the related issues of "construction of talent team of publishing enterprises" from four aspects: the current situation of talent team of publishing industry, the talent demand of publishing enterprises in the new era, the development opportunity of talents of publishing enterprises in the new era, and the talent strategy of Phoenix publishing media group.
Director Tu pointed out that since the eighteen Party's Congress, general secretary Xi Jinping has made a series of important speeches about cultural prosperity and development, strengthening propaganda and ideological work and ideological work. The provincial Party committee also proposed the goal of building a highland of Ideological and cultural guidance, a highland of moral fashion, and a highland of literary and artistic creation. Press and publication are in an important strategic opportunity period. The 13th five year plan of press and publication has also established a series of training objectives for key talents in the field of publishing, creating good conditions for the training of publishing talents. However, in the development of publishing industry, there are also many problems, such as insufficient professional talents reserve, insufficient digital talents, relatively lack of high-level innovative talents, unreasonable proportion of professional personnel, increasingly serious brain drain, insufficient optimization of talent development environment, and unreasonable salary system. The main reasons are insufficient ideological emancipation and excellent industry competition The potential is reduced, the system and mechanism are not flexible enough, and the environment for innovation and entrepreneurship is not optimized. The development of publishing industry needs the promotion of talents. "Talents are the first resource, and talents are the first driving force for the high-quality development of publishing industry," said Tu.
According to director Tu, the talents of publishing enterprises in the new era should have correct values and cultural feelings. Publishing enterprises need practical talents with the unity of knowledge and practice. They should be "actors who start and walk, talkers who don't sit and talk, struggling people who are not afraid of seeing the wind and rain", and application talents with internet thinking. At present, the vast majority of them are The cross-border and integrated operation mechanism of the enterprise has not been formed or perfected yet. The new talent team based on mechanism innovation needs to be established urgently. In the future, talents in new media content production, creative planning, technology research and development, capital operation and management will be the focus of industry demand.
For the professional development of publishing talents, director Tu also gave specific suggestions: to grasp the relationship between personal career growth and industry development, as a contemporary college student and future publisher, the key is to establish what kind of publishing concept, what attitude and advantage to embrace publishing, and even become the leader of publishing industry development; to grasp personal career growth and enterprise development The relationship of exhibition should consider the enterprise culture, enterprise system and leaders' quality and values; grasp the relationship between personal career growth and self motivation, for example, build a good mentality and the ability to actively adapt to the changing enterprise environment, cultivate their sense of goal, enhance their work execution, strive to improve their work value and become more in the team Important.
Director Tu elaborated the talent strategy of Phoenix publishing media group from four aspects: strategic position, talent situation of the group, specific measures and talent training. He said: Phoenix publishing media group has always regarded talent resources as the first resource of the enterprise and the first element to support the sustainable development of the enterprise, and put talent policy in the first position of enterprise policy; the group has a number of high-level people The digital talent team is constantly strong, the leading team is experienced and skilled, and the middle-level managers of each publishing house have reasonable structure and full of vitality. In terms of specific talent measures, we should firmly grasp the right direction of personnel selection and employment, always create good conditions for talent growth in system construction, vigorously strengthen the cultivation of young cadres, cultivate cultural feelings, and vigorously cultivate the talents with high quality The Group actively explores the mode of combination of production, teaching and research to cultivate publishing talents, establishes Phoenix college, and Nanjing University to recruit postgraduates, and jointly establishes the national integrated development laboratory. Phoenix publishing media group, Nanjing University and Birmingham University have jointly built the Shakespeare (China) center, and established "medical social history research and Publishing center ", and also through the campus recruitment fair, vigorously introduce various professional talents.
Professor Zhang Zhiqiang thanked director Tu for his excellent report. Professor Zhang mentioned that director Tu made his own thinking on the talent construction of publishing enterprises, introduced the talent strategy of Fenghuang publishing media group, and welcomed people with lofty ideals to join Fenghuang.
After the lecture, the audience from Nanjing University, China Press and Publication Research Institute and other colleges and universities discussed "the demand and training of Phoenix publishing digital editing post", "the competitive advantage of publishing students and the ability training during the school period", "the rising channel, evaluation and assessment of Phoenix publishing special talents", "Phoenix publishing as a state-owned unit is retaining high-end talents" In terms of practice, director Tu gave specific answers one by one in combination with the practical experience of Phoenix media. Tencent message area, China HowNet online platform and B station barrage all expressed their thanks to director Tu.
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Written by Yin Zhaokai
Beauty editor Shao Ruyan