On the afternoon of April 15, Lecture 10 of the 107th Publishing Forum and special lecture series on epidemic situation and publishing hosted by the school of information management and Publishing Research Institute of Nanjing University was held on Tencent conference platform. Wang Yongbo, President of Jiangsu Phoenix children's Publishing House and part-time tutor of master's degree in publishing of Nanjing University, edited and reviewed a report entitled "children's book publishing under epidemic situation: how to build phenomenal products for overseas publishing". The lecture attracted the teachers and students of Nanjing University, publishing majors of other universities in China and relevant publishing practitioners to listen to it, and it was broadcast simultaneously on CNKI online platform and station B. The lecture was presided over by Professor Zhang Zhiqiang, executive vice president of Nanjing University Publishing Research Institute and vice chairman of the National Graduate Education Steering Committee for publishing degree.
According to President Wang, publishing is a very practical activity. The publishing of high-quality children's books is regular and can be followed. We must follow the basic rules and principles of publishing. In the process of practice, we can show the creativity of publishers and the extraordinary talents of editors, and achieve the ultimate goal to become a publishing art. President Wang made relevant reports on four aspects, namely, "the elements of boutique publishing", "the effect of boutique publishing", "reviewing the high-quality development of overseas publishing of children's books in the 13th five year plan" and "the possibility of creating phenomenal products of overseas publishing in the epidemic environment".
01
Elements of fine Publishing
President Wang pointed out that boutique publishing is becoming the pursuit of modern publishing. The elements of boutique publishing mainly include publishing purpose, planning and creative elements, professional resource elements and results inspection principles. President Wang, taking the publishing tenet of children's literature of Jiangsu Phoenix children's publishing house as an example, expounds that the publishing tenet contains a clear editing concept, describes the individual characteristics of the publication, and describes the publishing behavior or the publishing purpose of the publication.
According to President Wang, boutique is often a kind of personalized expression. Unique creativity will make boutique publications have strong appeal and charming artistic characteristics, and also test the planning ability of excellent editors and publishers to select topics. The accumulation, organization and application of professional resources are the important guarantee and promoter of boutique publishing, mainly including writer resources, editor resources and management resources , expert resources, publishing and trade resources, publicity resources, social (government, school, readers, channels) resources, etc.; boutique publishing must be closely linked with publishing results, whether there are publishing results, and the number of publishing results, which is also an important standard to distinguish a publishing house's degree of specialization and brand development, as well as the influence of books and the honors obtained therefrom Awards are the biggest achievement. In the modern publishing environment, a publishing enterprise to create quality publishing, more and more prominent systematic, systematic, complex.
02
The effect of quality Publishing
In terms of the effect of boutique publishing, President Wang thinks that it is mainly reflected in: first, the influence and appeal of products, the so-called "big books", are generally boutiques with the influence of the times and cultural influence; second, the reader share of products; third, the long-term effect of products, the integration and development of today's publishing is fundamentally around the comprehensive development of literary boutique IP; fourth, the overseas development of products The promotion and publishing of copyright is essentially a process of obtaining and selling copyrights for many times. The benefits of this kind of copyright sale are the most worth pursuing and most worth highlighting value of high-quality products.
03
Review the high quality development of overseas publication of children's books in the 13th five year plan
President Wang, taking Su shaoshe as an example, through reviewing the background of exploration, expansion and upgrading of overseas publishing of Su shaoshe during the 13th Five Year Plan period, gradually clarified the new tenet and mode of overseas publishing, and formed the path of high-quality development of overseas publishing: creating overseas output products, highlighting product competitiveness; organizing high-end people to people and cultural exchanges, expanding cultural influence; contacting international mainstream media, and promoting High cultural communication power; international contribution organization of the first novel, strengthening the overall planning of resources; international cooperation publishing, improving the publishing planning power.
President Wang pointed out that overseas publishing should be based on the times, practice, enrichment and optimization. Through planning, planning, organization and other means, it should innovate and expand the connotation and extension of overseas publishing. From the aspects of products, writers, book exhibitions, academic activities, domestic and foreign media, publishing resources, publishing and trade platforms, international contributions, cooperative publishing, team building, etc., it should be multi-dimensional and multi-layered Set up overseas publishing, improve the systematization, compounding and innovation of overseas publishing, build phenomenal products, win major honors and achieve historic breakthroughs.
04
The possibility of building phenomenal products for overseas publishing under the epidemic situation
President Wang, taking the series of books of "children's heart battle 'epidemic' · big eyes warm heart picture book" as an example, elaborated the possibility of creating overseas publishing phenomenon level products under the epidemic environment. Under the epidemic situation, Su shaoshe should do a good job in publishing and children's books, rely on the ideological connotation and literary characteristics of the products to talk with the world, use culture and literary works to maintain overseas publishing, form identity and win-win cooperation. "In this special environment, it is our major responsibility to pay attention to the spiritual world and spiritual growth of children!" Said President Wang. The "bright spot" of "big eyes warm heart picture book" lies in the following: unique creativity, the transmission of a warm and powerful outlook on life through literary and aesthetic expressions; professional resources based on senior literary editors, creative editors and first-class copyright managers; synchronous achievements of overseas output; the epidemic situation has doubled the efficiency of the Internet, making digital work more quiet, effective and Multidimensional.
President Wang said that the breakthrough of "big eyes warm heart picture book" lies in: to grasp the profound connotation of Chinese story and elucidate the Chinese spirit; to master the effective method of telling Chinese story well, the story should be in line with the national conditions and world conditions, targeted and timely, supported by high-quality content, with affinity, and be good at using foreign professional media to make voice. "From the perspective of publishing, overseas boutiques must have affinity to form appeal and have real influence. Make friends with high-quality products, win recognition and support. In terms of future publishing, President Wang pointed out that publishers in the new era should be brave to shoulder the mission of publishing, strengthen the bearing capacity and commonality of publishing culture, and improve the pertinence and timeliness of publishing work. The future publishing mode will usher in revolutionary changes. Professor Zhang Zhiqiang thanked president Wang for his excellent report. According to Professor Zhang, this lecture discusses the strategy of "going out" of publishing from the perspective of quality publishing, and also discusses the publishing practice experience of Susha under the epidemic situation. Professor Zhang pointed out that on the one hand, Su shaoshe has changed the stereotype of the public that the publishing house pursues short, flat and fast but ignores long-term value under the epidemic situation. On the other hand, through the boutique publishing, it brings the enjoyment of beauty while reflecting on the epidemic situation, which embodies the mission and responsibility of the publishers.
After the lecture, one belt, one road from Nanjing University, Nankai University, Wuhan University of Technology, Hebei University and other universities and colleges, "children's literature editing talents training", "post disaster era, Su Shi she's long-term planning and marketing", "future development of children's Book Topics", "master's education mode", and "publishing out" of "all along the road". President Wang gave detailed answers to a series of positive questions such as "the balance between quality control and creative freedom in book illustration". Tencent message area, China HowNet online platform and B station barrage all expressed their thanks to President Wang and the organizers of the event.
The weather is getting warmer, everything is racing, and the preparation for returning to work and classes is just around the corner. A series of special lectures on epidemic situation and publishing will continue to be held by Nanjing University School of information management and Publishing Research Institute. Let's hope for the overall victory of the anti epidemic work and the offline reunion!
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Manuscript: Yin Zhaokai
Edited by Liu Xudong