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IPO briefing | trump technology, China's largest silica gel product manufacturer, once again delivers the form to the Hong Kong Stock Exchange

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In 2016, silica gel products have been introduced into many of our industries. They have been widely used in many industries, such as family, automobile, machinery, agriculture, medical treatment, etc. in the development history of silica gel, it has been growing faster year by year since ancient times, and in 2015, the development of silica gel industry in China has increased by 60% compared with the previous years.
In the past years, the economic development of silica gel in European and American countries has been leading, and the development speed of domestic silica gel industry in the previous two years according to statistics of relevant departments has nearly surpassed that of the United States, becoming one of the largest silica gel products manufacturing countries. Although there is a large demand for silica gel products manufacturing industry in China, for silica gel products manufacturers, the larger the demand is, the more fierce the competition is. According to statistics, there are more than 3000 silica gel manufacturers in China, nearly 10 times that in the United States. Recently, among many manufacturers, trump Technology Holding Co., Ltd., as the leader of silicon audio components in China, has submitted the application for listing on the main board to the Hong Kong stock exchange, with HongRi Capital Co., Ltd. as the exclusive sponsor. The company is headquartered in Hong Kong and its production base is located in Dongguan, Guangdong Province, China. This is its second delivery, which was previously delivered to the HKEx on September 30, 2019. Photo source: prospectus of trump Technology Holding Co., Ltd
Since the company's silica gel product trade business was established in 2002, it is committed to expanding its business share and scope in the silica gel industry, and developed into a silica gel product manufacturer in 2007. The company has more than 17 years of industry experience, specializing in the manufacture of: (I) silica gel audio components, including earmuffs, headphone cables, headphone head beams and speaker boxes; (II) silica gel electronic equipment, including adult products and skin care gadgets. The company also produces other silica gel products, including mobile phone components, kitchen utensils and accessories. According to the consulting report, the company ranks first in China's Silicon audio component manufacturing market, with a market share of about 12.0% based on 2018 revenue; second in China's silicon electronic equipment manufacturing market, with a market share of about 2.8% based on 2018 revenue. Photo source: from product design and specification to product delivery to customers, the company adopts a vertically integrated business model.
Photo source: for silicon audio components in the prospectus of trump Technology Holding Co., Ltd., the company's customers are mainly the original equipment manufacturers of famous audio brands at home and abroad, and some audio brands directly purchase silicon audio components from the company. Most of the original equipment manufacturers of audio brands to which the company supplies silicon audio components are located in China. For silica gel electronic equipment, the company's customers include adult products brands and beauty equipment brands, and the company provides its original equipment manufacturer services. The company's main customers of silicon electronic equipment are located overseas. For the three years ended December 31, 2019, the company's largest customers accounted for 47.6%, 27.5% and 34.2% of the company's total revenue respectively, while the company's five major customers accounted for 82.6%, 83.4% and 82.5% of the company's total revenue respectively.
Photo source: in terms of the financial aspect of the prospectus of trump Technology Holdings Limited, in terms of earnings, the decrease in earnings for the year ended December 31, 2018 compared with that for the year ended December 31, 2017 is mainly due to the earnings of silicon audio components. The decrease is mainly due to the decrease in sales of silica gel components of the headphone cable. Revenue increased by about 34.5% from about HK $443 million for the year ended December 31, 2018 to about HK $596 million for the year ended December 31, 2019. The increase is mainly due to the increase in revenue generated by silica audio components and silica electronic equipment.
Gross profit increased by about 36.4% from about HK $113 million for the year ended December 31, 2018 to about HK $154 million for the year ended December 3, 2019, and the gross profit margin of the company remained stable at about 25.4% and 25.8% for the years ended December 31, 2018 and 2019, respectively. Photo source: competitiveness and risk points of prospectus of trump Technology Holding Co., Ltd
Trump technology can not only manufacture solutions and diversified product portfolio, but also has strong R & D capability and strict and comprehensive quality monitoring system. More importantly, the company has a solid relationship with high-quality customers, as well as a senior, talented and dedicated management team. Even so, the operation of the enterprise still involves a number of risks, many of which are beyond the control of the enterprise. Most of the company's revenue comes from the main customers who have not entered into any long-term sales contract with the company, and if the customer does not set a long-term production schedule, it will make it difficult for the company to accurately arrange production and achieve the highest capacity efficiency, and the company's capacity may not be able to meet the production demand. At present, Europe and the United States are closed, and the company's main customers are overseas, so the company should face greater operating pressure at present.
Fund-raising plan
The company plans to use the listed funds to expand production facilities and improve production efficiency; repay bank loans to reduce the asset liability ratio; reduce operating costs and improve management efficiency; increase sales and marketing to expand customer base; and enhance R & D capabilities. Under the epidemic situation, the world is in turmoil, especially for foreign trade order driven enterprises. If they can successfully go public at this time, it is a life-saving straw that the trump economy can seize.
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