Since the reform and opening up, China's private enterprises have sprung up like mushrooms. Today's rich list, nine out of ten are the actual controllers of private enterprises. In the latest Hurun list of the world's richest people, the Ma Yun family is once again the richest man in China with a value of 315 billion yuan, with Ma Huateng at the top of the list.
In the past 40 years, due to the continuous support of the state, the development of private enterprises is getting better and better. As a result, more and more rich people are born in China. Especially in Zhejiang Province, which is famous for its business, it can be said that it includes the rich at the middle and small levels. Ma Yun, the legend of e-commerce, and Zong Qinghou, the richest man in the beverage Kingdom, have been created. Not only that, but also many people who don't like the famous "invisible" rich. Luo Liguo, the king of straw hat with an annual income of tens of millions of dollars, is one of the "invisible" rich.
When it comes to Luo Liguo, many people are not familiar with the name, but they must be familiar with Hesheng group. Hesheng group has been continuously improving its business since it was founded in 1980s. Hesheng group, headquartered in Cixi, Zhejiang Province, is Luo Liguo's pen. Today's Hesheng group has expanded many businesses, including new materials, real estate, energy, thermal power, hat industry and other industries, with an annual revenue of more than 1 billion.
Hesheng group is the painstaking work of Luo Liguo. Similarly, the prosperity of Hesheng group is inseparable from the efforts of Luo Liguo over the years. From an iron rice bowl in a state-owned enterprise to a "king of straw hats", Luo Liguo's entrepreneurial history is more exciting than most people, and also more frustrating. Luo Liguo was born in Cixi, Zhejiang Province. Cixi is the famous "hometown of straw hats".
After graduation, Luo Liguo went to work in a state-owned enterprise. To work in a state-owned enterprise at that time would be like eating and drinking all his life. But Luo Liguo resigned at the age of 33, giving up the iron rice bowl that the public was optimistic about and starting business. At that time, Luo Liguo had been optimistic about Cixi's straw hat business. He borrowed 20000 yuan from his relatives and friends, rented six farmhouses and began to make hats.
Due to the lack of initial funds, Luo Liguo can only go to the battle in person, as a factory director and as a worker. Looking at the "factory" with only six farmhouses, Luo Liguo secretly vowed to make the straw hat business bigger and stronger. Luo Liguo was not only a technician but also a salesman during his entrepreneurial period. He could not only work hard to make hats, but also sell them at last.
In this way, Luo Liguo, with several craftsmen and six farmhouses, has gradually reached the level of a real factory. In the first year, Luo Liguo's small factory industry reached 2.6 million yuan, which immediately caused a sensation in Cixi. Then Luo Liguo took advantage of the hot iron and began to introduce foreign capital. Finally, Ningbo Hesheng arts and Crafts Co., Ltd. was jointly established with Hong Kong Yuzu Co., Ltd. It is the predecessor of Hesheng group.
With Luo Liguo's accurate judgment on the market, Hesheng crafts company has more and more businesses, and even achieved the goal of foreign market. After seeing the infinite potential of foreign market, Luo Liguo began to study and investigate abroad. Finally, Luo Liguo successfully brought straw hat out of the country, and took on gap, gucci, DKNY and other international famous customers, even the queen Fans of straw hat.
Switch to silicon material industry, making billions a year
The success of straw hat handicraft industry did not block Luo Liguo's expansion road. In the late 1990s, Luo Liguo first contacted silicon materials in Shenzhen. For Luo Liguo, who started as a craftsman, the unknown market potential is even greater.
At that time, the businessmen knew little about silicon materials, but Luo Liguo thought that silicon materials had great potential, and immediately founded ronin silicone manufacturing in Ningbo, and began to produce silicone rubber products and enter the high-tech field. Starting a business is like sailing against the current. If you don't advance, you will go back. It's never said that you have to step in place. To enter the silicon industry is actually Luo Liguo's second start-up.
Under the premise of stable development of other businesses of Hesheng group, Luo Liguo felt that he should fight again, and immediately began to invest heavily in its ronin silicone company, and constantly march towards the high-tech field. From being the first crab eater to being the leader of silicon material industry, Luo Liguo has courage that ordinary people can't have.
In 2003, Luo Liguo established Ningbo Hesheng group and integrated many of its companies. In 2005, Zhejiang Hesheng Silicon Industry Co., Ltd. was established. Later, Luo Liguo began to invest a lot of money in research and development of new materials in the silicon industry company. In 2007, Luoli national flag company realized the production of silicone project, and in 2010, invested 7 billion yuan in Xinjiang to establish silicon circular economy industrial park. This industrial park has also become one of the largest silicone production bases in China.
The organic silicon industrial park under Luoli's national flag has an annual output of 400000 tons of organic silicon, and Hesheng group successfully landed on the Shanghai Stock Exchange in 2017. At present, the market value has reached 25.5 billion yuan, ranking 284 in "2019 top 500 private enterprises of Hurun China" released by Hurun Research Institute.
Today, Hesheng group is not only a straw hat handicraft company, but also a diversified company integrating real estate, new materials, smelting, thermoelectricity and manufacturing. In addition, the straw hat business has grown stronger and stronger, with thousands of products sold to more than 30 countries, such as Japan, Europe and the United States. Even has been the world's leader in straw hat industry.
According to the performance report issued by Hesheng silicon industry in January 2020, the net profit of Hesheng silicon industry in 2019 is 1.06 billion yuan to 1.16 billion yuan. And Hesheng silicon industry is still among the best in the domestic silicone industry. As the founder of Hesheng group, Luo Liguo is worth more than 10 billion yuan. According to the 2018 Hurun rich list, Luo Liguo has reached 21 billion yuan, and the latest market value of Hesheng group has reached 25.5 billion yuan.
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