Recently, the results of the German if design award in 2020 were officially announced. Xiamen Songlin Technology Co., Ltd. (hereinafter referred to as: Songlin Technology) stands out in the selection of 78 international independent design experts with the new portable tooth punch bunny, and wins the if design award. This is also the only company in the world that has won the if Award for tooth punching products after the establishment of the if award in Germany.
Founded in 1953, the German if design award is one of the three top design events in the world, known as the "Oscar of industrial design industry", and internationally recognized as an outstanding design mark, attracting fierce competition from many global giants.
Coincidentally, at the China Industrial Design Exhibition in December last year, Songlin technology's replaceable silica gel cleanser, eye RF instrument, microbubble shower, drizzle shower and other beauty and health field subdivision products were also exposed for the first time as national industrial design results.
Songlin technology has emerged in the field of beauty and health one after another, which has led to a lot of speculation: is Songlin, known as the "king of the world's Flower Shower", going to enter the beauty and health industry?
Tens of millions of R & D investment in the underlying technology category champion strategy has repeatedly achieved results
Many achievements of Songlin technology in the field of kitchen and bathroom are often mistaken as a bathroom enterprise by the outside world. In fact, the company has determined the "category champion" strategy with technology as the core, from R & D and design to production and manufacturing, covering pan bathroom, smart home, beauty and health, art furniture and other fields. This year, it is the embodiment of strategic superiority to win the international award with the new category of tooth punch.
Songlin technology creates the confidence of the sub category champion, which comes from the sharing and empowerment of the underlying technology and design. Over the past 20 years, the achievements of upstream technology in the field of sanitary ware have enabled the company to have three bottom technologies: mature material processing, top R & D technology and innovative industrial design. For more than 20 years, Songlin technology has continued to increase its investment in R & D, maintaining an average annual R & D investment ratio of 5.5%. By the end of 2019, Songlin technology had 600 valid domestic patents and 198 valid Overseas patents.
It is reported that in addition to the field of beauty and health, Songlin technology is also accelerating the layout and development of other fields. Based on the IDM mode of independent innovation (innovation innovation technology, design art design, manufacturing intelligent manufacturing), in-depth research and disassembly of the core of categories, "all changes are inseparable from their origins", the change is the form, and the unchanged is the underlying technology, which is the main advantage of Songlin Technology. At the same time, through sharing technology and customer resources, the rapid growth and take-off of new categories are realized.
It is expected to cooperate with beauty and health giants to enter the global market of more than 50 billion US dollars
In the 21st century, health has become a global theme. From the perspective of the industry as a whole, LG Economic Research Institute predicts that the global beauty and health market will reach 54.1 billion US dollars in 2020. It can be imagined that a "health blueprint" covering China's 1.4 billion people is slowly unfolding.
At present, Songlin technology is "galloping" in the field of beauty and health. According to the public information, the company has applied for micro current beauty patent in 2017. So far, we have many patents in the field of beauty and health, such as microcurrent beauty patent, microbubble patent, fragrance shower patent and so on. We have mastered many core technologies, such as radio frequency technology, vertical vibration cleaning technology, ball massage technology and so on.
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