Now there are a lot of e-commerce platforms in the market, so it is a difficult task to choose the right platform for yourself. You need to spend a lot of time to evaluate all the advantages and disadvantages of each platform, so this article will take you through the overview, registration process, main functions and relevant rules of lazada platform to help you carry out business in lazada platform.
1. How to sell in lazada?
Lazada platform is a popular e-commerce platform for online businesses and consumers. Here are some statistics that can help you.
Lazada is a very popular e-commerce platform in Southeast Asian market, with business in six countries, and it is also the most popular e-commerce platform in the Philippines.
Lazada is undoubtedly attractive to online sellers. Although the platform has access rules, it is not difficult to be a lazada seller. After entering the lazada platform, you can sell products to 600 million people in the Southeast Asian market.
2. Lazada seller fees
You can sell products in lazada without any upfront investment, and lazada will not charge the seller a monthly fee or any other regular fee. However, there are some types of fees that you need to understand.
Lazada fees include the following:
Commission on orders: fees vary from 1% to 4% depending on the product category.
Value added tax (GST): VAT depends on the country where your product is to be sold, 12% in the Philippines.
Accounting treatment fee: 2% of the total sales.
Freight: depends on the product type and the country where the product is to be shipped.
These are the fees that lazada charges you. You need to include these costs in the product price to avoid unnecessary expenses.
3. Main steps to start selling in lazada
It's easy to be a seller of lazada platform. You just need to fill in the registration form provided by lazada, and then you can sell products in Southeast Asian countries.
The lazada platform welcomes sellers from all over the world without having to register a local branch.
Create seller account
(1) Visit lazada's official website and fill out the registration form. You need to provide company details, so be prepared with email addresses, phone numbers, and other relevant data.
(2) After successfully filling in the form, the application form will be uploaded and approved. If the data provided is correct, you will receive a confirmation email.
(3) Activate the seller account with the link you receive. Then registration is complete.
4. Products on the shelf
It's not difficult to get the product on the market in lazada. You have three options: add one by one, upload in bulk, or use the multi-channel platform.
If you have a smaller business and fewer products, adding products manually is the right choice.
Provide as much information as possible about the product, but keep the text short and to the point:
Product Description: it shall be concise and brief, and the overall description of the product shall be provided at the same time.
Product picture: the picture shall be clear and provide pictures from multiple angles during the use of the product. The quality of the picture is high, but it doesn't have to be a white background.
Product details: provide weight, size, specification and other information.
5. Improve sales on lazada platform
After lazada's successful launch, your work is only the first step. You can use many methods to improve your performance on the platform.
Customer evaluation
You won't buy from a bad seller, and so will your buyer. Evaluation has a direct impact on customers' purchase decisions. If your evaluation is not good, customers are likely to stay away from your store.
There is only one way to get good reviews, providing high-quality services, quickly solving any problems that arise, and responding to all negative reviews.
Discounts and promotions
If you're just starting out in lazada and you don't have a sales record, try discounts and promotions, which will help the product stand out and get a higher ranking, so try promotions.
Inventory tracking
Oversold is a common problem among multi-channel sellers, which will lead to customers submitting negative comments and violating sellers' rules.
Therefore, active inventory management is very important for product ranking. If the product is out of stock, it will disappear from the search results and lose the original ranking.
Price management
If two products appear in front of customers on the platform, customers are more likely to choose products with lower prices. Therefore, you should keep up with the dynamic of your competitors and provide more favorable prices for your products, but do not participate in the price war, but keep sober and ensure the profit margin of your products.
Product listing and pictures
As mentioned above, product listing is the facade of your lazada platform. The product description shall be accompanied by high quality photos.
6, summary
Lazada is very popular in Southeast Asian countries. Follow these steps to become a seller of lazada easily. (source: klaiya Philippines e-commerce consultant)
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