Source: Bijie market supervision
Since mid July this year
Located in Shuanghe street, Hezhang County
I. medical device experience Museum
It starts around 8 a.m. every day
There are groups of middle-aged and old people
Listen here
"Medical staff" for a series of products
The preaching of "magic" effect and "high excitement"
At the same time, a small number of middle-aged and old people are competing
I'm afraid to miss out
"Experience" and ordering of "cure all diseases" products
Little do I know
These "experiential marketing" tactics of experience Hall
It has long been "targeted" by market regulators
What kind of medicine do you buy in the gourd of "Experience Hall"?
The experience hall is carrying out false publicity for some middle-aged and elderly consumers
In order to find out the truth of the facts and protect the legitimate rights and interests of consumers, especially the middle-aged and elderly consumers, on August 26 and 27, 2019, Hezhang County market supervision and Administration Bureau arranged law enforcement personnel to disguise themselves as "patients" for two consecutive days to conduct a secret inspection of the Medical Device Experience Hall. In the process of secret inspection, law enforcement personnel basically found out the preliminary illegal facts that the shop used a series of products, such as laser therapy instrument, to exaggerate and falsely publicize the middle-aged and elderly people, so as to achieve high price sales of such products and obtain high profits.
On August 28, the market supervision and Administration Bureau of Hezhang County formulated a thorough action plan based on the previous two secret inspections. In combination with the Public Security Bureau of Hezhang County, it once again carried out on-site law enforcement inspection on the operation Department of the medical equipment, and carried out on the "blood circulation machine", "light wave physiotherapy apparatus" that the middle-aged and elderly are experiencing, laptop computers, projectors and other articles and products that are being used to broadcast false ppt documents. The equipment was seized in accordance with the procedure, and then a case was filed for investigation.
Law enforcement personnel patiently publicize laws and regulations to consumers
After nearly a month's investigation and evidence collection by law enforcement personnel, the illegal facts of the parties were basically found out, that is, in the process of operating a series of second-class medical devices, such as "Qi blood circulation machine", "light wave physiotherapy instrument", laser therapy instrument and its "magnetic therapy shoes", "silica gel film", "far-infrared thermotherapy bag and drug ion introduction electrode film", consumers were attracted to the store by issuing leaflets. Have a free experience.
After customers arrive at the store, they exaggerate and falsely publicize a series of products that can cure all kinds of diseases through on-site explanation and rolling broadcast of ppt documents, and compare and crowd out the related medical treatment and drug treatment, so as to cover up the authenticity of the auxiliary treatment function of the medical devices they operate, achieve the purpose of selling a series of products at a high price, cheat and mislead. Consumers who come to the store for experience.
Law enforcement officers are cleaning up and seizing relevant articles according to the procedure
Through investigation, the behavior of the parties has violated the provisions of Article 8, paragraph 1 of the Anti Unfair Competition Law of the people's Republic of China that "business operators shall not make false or misleading commercial publicity on the performance, function, quality, sales status, user evaluation, once won honor, etc. of their commodities, deceive or mislead consumers", which has constituted a false or misleading commercial publicity behavior.
According to Article 20 of the Anti Unfair Competition Law of the people's Republic of China, "if an operator violates the provisions of Article 8 of this law to make false or misleading commercial propaganda on his goods, or helps other operators to make false or misleading commercial propaganda by organizing false transactions, the supervision and inspection department shall order him to stop the illegal act and impose a fine of more than 200000 yuan but more than 100 yuan." If the circumstances are serious, a fine of not less than one million yuan but not more than two million yuan shall be imposed, and the business license may be revoked. "The market supervision and Administration Bureau of Hezhang County has made an administrative penalty of ordering the party concerned to immediately correct the illegal act and imposing a fine of not less than two hundred thousand yuan.
Wen | Gao Xiujun, market supervision bureau of Hezhang County
Editor: Ren Jiali
Editor: Guo Lei, Gao Feng
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