2020 is the closing year of the 13th five year plan and the beginning of the 14th five year plan. For Shantou, the 14th five year plan will focus on building an important development pole of the modern coastal economic belt, corresponding to the development of Chenghai, i.e. the eastern coastal area of Chenghai, from north to south, including Chengrao Lianwei, Liuhe modern industrial demonstration area, Laiwu, tagangwei and Ling Sea and other areas. Bao'ao City, as the modern logistics base of trade exhibition and sales in Liuhe modern industry demonstration zone, has initially formed a cluster in the service industry. Therefore, it is of great significance to fully understand the current situation and development ideas of the park and the representative enterprises in the park for the 14th five year industrial planning.
On April 25, Dr. Zhou Yang, vice president of Shanghai Branch of Nanjing University urban planning and Design Institute, led the team, accompanied by Yang songrun, head of planning comprehensive unit of Chenghai development and Reform Bureau, visited baoao city and baoao city park to read the world, baoao Hongteng exhibition hall, Jiaai online Red live broadcast base, baoao e-commerce talent incubation center, etc, And held a symposium. At the meeting, Dr. Zhou's team communicated and discussed with Mr. Yao, director of baoaocheng, member of Shantou Municipal Committee of the Chinese people's Political Consultative Conference, Mr. Yu, business representative of baoaocheng, Mr. Huang, director of Jiaai online Red live broadcast base, Dr. Le, and Mr. Wu, general manager of the world, the development status and future planning of baoaocheng and enterprises in the park under the integration planning.
Perfect service and build e-commerce ecosystem
According to the work plan of the municipal Party committee and the municipal government, Chenghai District, with the orientation of "one core, one belt and one area" as the new pattern of regional development and the important development pole of building a modern coastal economic belt, has planned a six cooperation modern industrial and urban integration demonstration area (namely "six cooperation Park") with a total area of about 2100 hectares between Jinhong highway and liuhewei seawall in Xinan town. The first phase of the starting area is located near baoao city With 16 hectares of land, it is planned to build a modern industrial park with intensive efficiency, complete supporting facilities and complete chain, and promote the agglomeration and development of small and medium-sized micro private enterprises.
In the atrium on the first floor of baoao International Toy City, President Yang and his delegation listened to baoao city's project introduction and overall planning. Bao'ao city is positioned as an industrial complex, and its core system includes "four platforms" and "three centers". This system uses the "industrial complex" model to organically integrate various functions. At present, it has a relatively mature service supporting system. The park integrates a series of products display, warehousing and logistics, customs clearance and tax declaration, e-commerce service, intellectual property, talent incubation, life support, etc. to provide one-stop service for enterprises. President Yang said that he has always paid attention to baoao city and recognized the construction planning concept of baoao city.
Mr. Yao, principal of baoaocheng:
Bao'ao city is committed to building a one-stop e-commerce service base. According to the current industrial development status, it will focus on helping enterprises to solve the resource allocation problems in warehousing logistics, e-commerce services, financial services, talent incubation, intellectual property and other aspects. In terms of warehousing and logistics, baoaocheng actively communicates and coordinates with many parties, and is expected to introduce rookie origin warehouses to help industrial belt enterprises save logistics costs. As an important part of cross-border e-commerce, baoaocheng cross-border e-commerce customs clearance center can effectively help traditional foreign trade enterprises to transform cross-border e-commerce, effectively integrate and optimize resources, and reduce enterprise conversion costs; in terms of financial services, in view of the capital problems of local cross-border e-commerce sellers, baoaocheng actively connects with many bank resources, hoping to introduce cross-border e-commerce sellers In terms of talent incubation, baoao City, together with Chenghai District e-commerce industry association, has established baoao e-commerce talent incubation center, which will incubate a number of precisely matched e-commerce professionals and make a good human resource reserve for the transformation and upgrading of Chenghai toy industry belt.
Actively connect with e-commerce platform to help e-commerce development
Baoao city is building an e-commerce ecosystem serving Chenghai toy industry belt. Because of the epidemic situation, many enterprises in Chenghai toy industry belt have been affected. In order to better help the enterprises in the industry belt broaden their sales channels and overcome difficulties, baoaocheng, together with Chenghai e-commerce industry association, actively connects with major e-commerce platforms, and strives for more resources and policy support for the enterprises in Chenghai toy industry belt. On April 20, the first direct supply demonstration base of Jingxi factory in China was settled in Chenghai toy industry belt. Bao'ao City, as a partner of Jingxi Chenghai toy industry belt, will also vigorously promote the development of Chenghai toy enterprises.
President Yang and his party visited baoaohongteng exhibition hall, located on the fourth floor of baoao international toy city. After the outbreak, baoaohongteng exhibition hall concentrated its technical force to develop the "xiaoniaoyu toy cloud" system, moved the toy exhibition hall from offline to online, and gathered together to find business opportunities. At present, 1.05 million toy products have been put on the shelves. According to relevant data, the current output of 3000 factory quotations is close to the same period last year.
Yang Yuanchang and his party also visited the Jiaai net red live base on the 5th floor of baoao international toy city. With the rise of live broadcast e-commerce, most of Chenghai toy enterprises have realized the importance of live broadcast with goods, but due to the lack of talents and the limitations of operation ability, most of them can not make good use of live broadcast to promote sales and brand promotion. The Jiaai online Red live base introduced by baoaocheng has the live broadcasting authorization of Taobao, Jingdong and other platforms, as well as the lecturer resources of Taobao University, which can maximize the traffic resources of the platform and provide live content services and training for Chenghai toy merchants.
Mr. Huang, head of the red live broadcast base of jiaai.com:
Mr. Huang mentioned that Taiyuan, Shanxi Province, has still cultivated a large number of cross-border e-commerce sellers without a good industrial foundation. According to the relevant data, Taiyuan ranks fourth in the Amazon seller area nationwide. Chenghai has the advantage of industrial belt resources. How to help traditional foreign trade enterprises transform cross-border e-commerce and seek business opportunities under the epidemic crisis is an urgent problem to be explored. Baoaocheng and Chenghai E-Commerce Association will actively connect with well-known cross-border e-commerce platforms, develop in groups, stimulate product innovation of industrial belt, expand sales channels, and thus promote industrial transformation and upgrading.
Cultivate and incubate e e-commerce professionals
With the outbreak of the global epidemic, traditional foreign trade enterprises are facing a major test, Chenghai is no exception. Therefore, foreign trade enterprises are actively looking for other development channels while coping with the severe test brought by the epidemic situation. Whether it's domestic sales or cross-border e-commerce platform to expand sales, e-commerce operation is indispensable, and the development of e-commerce enterprises, talent is a big pain.
Mr. Yang and his delegation also visited baoao e-commerce talent incubation center located on the 4th floor of baoao International Toy City, which can realize the "double precision" education and transportation of school enterprises and incubate talents for entrepreneurship. In terms of financial services, baoaocheng is also actively connecting with bank resources, and will strive for convenient, efficient and preferential financial services for cross-border e-commerce enterprises, and help the development of cross-border e-commerce.
Yu Zong, member of the CPPCC municipal committee and chairman of Shantou TENGWEI Plastic Hardware Co., Ltd.:
President Yu reviewed the history of industrial development in Chenghai District. He said that at present, Chenghai is in the middle and late stage of industrial development, and the industrial structure needs to be upgraded to accelerate the transformation and upgrading of production and manufacturing industry. In terms of urban planning, we hope to strengthen infrastructure construction and public service support, attract more talents and help industrial transformation and upgrading.
Planning "industry + culture + tourism + education" characteristic town
Characteristic town, as a new urbanization mode of industrial and urban-rural integration, is a new tribal body integrating the functions of industry, culture, tourism and community. It is a specific area with industry as the core and project as the carrier, integrating production, life and ecology. Baoao city can take Chenghai toy industry belt as the core and plan to build a characteristic town with "industry + culture + tourism + education" as the highlight.
At present, bao'ao city has introduced "Dr. Le's reading world", which covers the practice base, research and learning base, science popularization base outside primary and secondary schools, and is also a cultural and educational complex. Not long ago, it was named "Guangdong science and technology education base" by Guangdong science and technology Association. The first mock exam of Yang's family visited the library, science museum, science and Technology Museum and Chaozhou Shantou cultural exhibition area. Yang said that Dr. Le's model is a pioneer of industrial cultural output. Around this model, the toy industry belt in Chenghai can further explore the cultural export of toy industry and promote the transformation and upgrading of the industry.
Dr. Le, head of reading world, Mr. Wu:
Mr. Wu said that teaching toys, as a special industry closely related and relatively independent between teaching aids and toys, have their own unique characteristics in service object, design concept and operation mode. Most of Chenghai toy industry is still at the level of production and manufacturing, lack of independent innovation and active guidance of market demand, lack of research and output of industrial culture. Dr. le will continue to promote the exploration in this aspect, and put more teaching toy concepts into the "education + practice" of primary and secondary school students, so as to promote the transformation and upgrading of Chenghai toy industry.
epilogue
After an afternoon of visits and exchanges, President Yang said the trip was fruitful. In the fourteenth five-year industrial planning, we will give full consideration to the industrial belt and the development direction of enterprises, so that the industrial planning is practical and forward-looking. Bao'ao city will also continue to consolidate the foundation, and based on the "transformation and upgrading of industrial belt", continuously improve the service quality and service level, so as to empower enterprises in Chenghai toy industry belt.